Simon (Alvin and the Chipmunks) - Kelloggs Rice Krispies mask (1990) - complete cereal box

In 1990, Kellogg’s Rice Krispies featured a special promotion tied to NBC’s Alvin and the Chipmunks Saturday morning cartoon, offering a cut-out mask of Alvin, Simon, or Theodore on the backs of cereal boxes. Kids could collect all three and role-play as their favorite Chipmunk characters.

This example showcases Simon, the intellectual, bespectacled member of the group. With his signature blue glasses and calm smile, Simon was the “brains” of the trio, making this mask instantly recognizable to fans of the cartoon series. Unlike cut-out survivors, this listing preserves the entire Rice Krispies box flattened and complete, a format that has a far lower survival rate.

Date: 1990 (stamped “Better if used before: Jan 5, 1990”)

Brand: Kellogg’s Rice Krispies

Character: Simon (one of the 3-mask set with Alvin and Theodore)

Format: Complete cereal box (flat) with uncut mask

Size: 8.5 x 12 inches

Condition: Displays bright color with full graphics; box remains intact