Kelloggs Corn Flakes /Rice Krispies - Promotional Store Display Cereal Box (1954) - Norman Rockwell

This rare 1954 Kellogg’s display box is a remarkable piece of cereal and advertising history, combining the enduring appeal of Kellogg’s breakfast icons with the artistry of Norman Rockwell, America’s most beloved illustrator.

Produced exclusively as a store display, this oversize box was never filled with cereal and instead designed to catch shoppers’ eyes from the grocer’s shelf. One panel features a charming Rockwell portrait of a smiling child enjoying Corn Flakes, while the opposite side showcases Rice Krispies with Snap, Crackle, and Pop—then still relatively new advertising mascots.

Historical Significance:

Date: 1954, during the golden age of Rockwell’s career.

Artist: Norman Rockwell’s wholesome style perfectly matched Kellogg’s family branding.

Purpose: “For Display Only” – a store counter/shelf piece, never intended for retail sale.

Details:

Date: 1954
Artist: Norman Rockwell
Maker: Kellogg Company of Canada, Limited (London, Ontario)
Type: Store display cereal box (never filled with contents)
Size: approx. 7" x 9" assembled (9" x 12.5" flattened)