Louie (Duck Tales) - Kelloggs Rice Krispies mask (1991) - backside

In the early 1990s, Kellogg’s teamed up with Disney to bring the wildly popular DuckTales cartoon series into American households in a playful new way—by printing cut-out character masks on the backs of cereal boxes. Children could enjoy their Rice Krispies and then cut out their favorite characters from the DuckTales gang, transforming breakfast into part of the fun.

This example features Louie, one of Donald Duck’s mischievous nephews and a central character in DuckTales, known for his adventurous spirit and teamwork alongside Huey, Dewey, and Uncle Scrooge. Brightly colored and instantly recognizable, Louie’s mask captured the charm of the Disney Afternoon era and the golden age of Saturday morning cartoons.

Date: 1991 (stamped “Better if used before: Jun 27, 1991”)

Brand: Kellogg’s Rice Krispies

Character: Louie (DuckTales)

Format: Backside panel with uncut mask

Size: 7 x 12 inches