Pocahontas - Wheaties Cereal mask (1940s-50s) - backside

This striking Pocahontas mask was issued on the back of Wheaties cereal boxes in the late 1940s–50s as part of General Mills’ colorful “Fun Mask” promotions. Children would eagerly cut along the dotted lines, punch out the eyes, and tie a string to transform into bold characters inspired by frontier and adventure themes of the mid-20th century.

The artwork reflects the hand-drawn advertising style of the era—bold eyes, vivid colors, and simple yet powerful design meant to capture a child’s imagination at the breakfast table. Few of these fragile cutouts survived intact, making originals highly collectible.

📏 Measures: 8.5 x 9 inches
📅 Date: 1940s–1950s
🎨 Origin: Wheaties cereal box backside premium