The Veiled Princess - Wheaties Cereal mask (1940s-50s) - backside

The “Veiled Princess” mask is one of the most visually striking and exotic designs from the postwar Wheaties cereal mask series of the 1940s–50s. With her jeweled headband, wide expressive eyes, and flowing face covering, the Veiled Princess reflected mid-century American fascination with “Orientalist” fantasy themes often seen in pulp magazines, stage shows, and Hollywood films of the era.

Measures: 10 x 12 inches
Date: 1940s–1950s
Origin: Wheaties cereal backside premium

Rarity: Uncommon. While not as scarce as some short-run animal masks, intact examples of the Veiled Princess with full panel framing are increasingly difficult to find. Most were cut out and discarded after use.