Pocahontas (The Indian Princess) - Wheaties Cereal mask (1940s-50s) - backside Variation 2

This Wheaties “Pocahontas” mask comes from the late 1940s–1950s era when cereal companies offered character masks printed directly on the backs of boxes. It represents one of the themed “princess” masks in the Wheaties lineup and is a striking piece of advertising history with bold orange and black artwork.

This is the Variation 2 design, with subtle layout and print differences compared to the earlier version—making it especially collectible for ephemera specialists who track cereal box variations.

While the imagery reflects its time, today this mask serves as a piece of cultural history and advertising nostalgia. Surviving full panels like this are scarce, as most masks were cut out and used by children.

📏 Measures: 8.5 x 9 inches
📅 Date: 1940s–50s
🎨 Origin: Wheaties cereal backside premium