Nazar (The Desert Sheik) - Wheaties Cereal mask (1940s-50s) - backside

This bold “Nazar the Desert Sheik” mask was part of the highly collectible Wheaties cereal cut-out mask series of the late 1940s–50s. Printed on the backside of Wheaties boxes, these masks gave children an interactive premium long before toy inserts became the norm. The exotic Sheik design reflects the era’s fascination with desert adventure films and pulp stories, capturing a dramatic look with striped keffiyeh and dark features.

📏 Measures: 10 x 12.5 inches
📅 Date: 1940s–50s
🎨 Origin: Backside of Wheaties cereal box
⭐ Rarity: Mid-range scarcity within the set; its stylized “desert adventure” theme makes it especially appealing