Marty (Billy Smart's Circus) - Kelloggs Corn Flakes Masks of Famous Clowns (1955) - backside (UK)
This scarce UK-exclusive mask was issued on the back of Kellogg’s Corn Flakes boxes in 1955 as part of the “Masks of Famous Clowns” promotion. It features Marty, one of the star clowns of Billy Smart’s Circus, a traveling big-top that became a household name in Britain during the 1950s and 60s.
Billy Smart’s New World Circus was famed for its massive shows, spectacular parades, and televised Christmas specials, bringing circus magic to both the arena and living rooms across the UK. By tying beloved performers like Marty to breakfast promotions, Kellogg’s connected children directly to the excitement of the circus.
Origin: Kellogg’s Corn Flakes, UK-only promotion
Year: 1955
Performer: Marty, Billy Smart’s Circus
Format: Back-panel cutout mask
Size: Approx. 8 x 11.5 inches
Condition: Vintage original, uncut, strong color