Lillums (Harold Teen) - Wheaties Cereal mask (1940s-50s) - backside

Straight from the golden era of cereal box premiums comes this rare Wheaties mask featuring Lillums Lovewell, the charming sweetheart of Harold Teen from the popular American comic strip created by Carl Ed in the 1920s. By the 1940s–50s, Wheaties was marketing itself as the “Breakfast of Champions” and offered fun paper masks on the backs of boxes to capture the imagination of young fans.

This mask represents more than just advertising—it ties together the history of mid-century breakfast culture with the enduring popularity of newspaper comics. Today, examples of the Harold Teen series masks (including Harold himself, Lillums, and friends) are increasingly difficult to locate.

📏 Measures: 10 x 12 inches
📅 Date: 1940s–1950s
🎨 Origin: Wheaties cereal box backside premium