Klondike Jim - Wheaties Cereal mask (1940s-50s) - cereal box

$100.00

This “Klondike Jim” mask was issued on the back of Wheaties cereal boxes in the late 1940s–50s and reflects the era’s fascination with rugged frontier figures and the gold rush spirit. Depicted with a fur cap, wide smile, and bold facial features, Klondike Jim stands out as one of Wheaties’ most vivid character creations, meant to embody adventure and Americana.

Measures: 10 x 12 inches
Date: 1940s–1950s
Origin: Wheaties cereal backside premium
Rarity: Less common than the animal-themed masks, Klondike Jim is an uncommon survivor and rarely appears complete. Collectors of cereal premiums and vintage advertising consider him a mid-to-upper tier Wheaties character in terms of desirability.