Kayo (The Moon Mullins Family) - Einson Freeman Co. Promotional Paper Mask (1933)
This vintage paper mask features Kayo, the mischievous kid brother of Moon Mullins, from the long-running American newspaper comic strip created by Frank Willard in 1923. Known for his oversized derby hat, mischievous grin, and sharp wit, Kayo provided much of the comic relief in the strip, which ran nationally for nearly half a century.
Promotional Background
Issued in 1933 by the Einson Freeman Company, this mask was part of a promotional series tied to popular comic strip families. Distributed as giveaways and premiums, these masks offered Depression-era children an affordable bit of fun while also promoting brand loyalty for advertisers who sponsored them.
Design & Characterization
The artwork captures Kayo’s iconic look — round face, derby hat pulled low, and a cheeky expression that fans of the strip would instantly recognize. His character reflected the spunky, street-wise humor that made Moon Mullins such a beloved and relatable comic for working-class audiences.
Measures 8 inches by 9 inches.
A lively survivor from the early days of American newspaper comics, this Kayo mask captures the humor, charm, and promotional creativity of the 1930s.