Hopper (The Bunny) - Wheaties Cereal mask (1940s-50s) - backside

This bright and cheerful “Hopper the Bunny” mask is one of the standout animal-themed premiums offered by Wheaties on the backs of cereal boxes during the late 1940s–1950s. With its oversized ears, bold orange coloring, and charming cartoon grin, Hopper perfectly embodies the whimsical and playful advertising style that General Mills used to capture children’s imaginations in the postwar era.

Cereal box masks like this were intended to be cut out, worn, and often discarded after play. Because of that, surviving full panels with vivid color and complete borders are scarce. Hopper’s popularity as a cheerful character—often compared to early Saturday morning cartoon mascots—makes it especially desirable among collectors of cereal ephemera, character art, and mid-century advertising.

📏 Measures: 10 x 11 inches
📅 Date: 1940s–1950s
🎨 Origin: Wheaties cereal backside premium