Donald Duck (Walt Disney) - Wheaties Cereal mask (1951) - backside

In 1951, Wheaties featured a limited-time promotional series of Walt Disney character masks printed on the backs of cereal boxes. Among the most recognizable was this Donald Duck Fun Mask, capturing the mischievous personality and wide-eyed expression of one of Disney’s most beloved characters.

The series, which also included Mickey Mouse and other Disney favorites, was one of the earliest large-scale licensing partnerships between General Mills and Walt Disney Productions. Children eagerly cut these masks from the box, meaning complete, uncut panels are now extremely scarce.

Measures: 10 x 7 inches
Date: 1951
Origin: Wheaties / Walt Disney promotional crossover

Rarity: Rare. While Donald Duck masks appear slightly more often than Mickey, intact panels remain highly collectible and prized by both Disneyana and advertising ephemera collectors.