Carnival Queen - Kelloggs Corn Flakes False Faces mask (1953) - backside

This striking Carnival Queen mask hails from the 1953 Kellogg’s Corn Flakes “False Faces” promotion, one of the very first major cereal-box mask series. Printed on the back panel of Corn Flakes boxes, the False Faces characters were meant to be cut out, worn, and collected — making survivors like this a rare and nostalgic piece of mid-century advertising history.

The Carnival Queen stands out with her theatrical red mask, dramatic makeup, and bold styling — reflecting the fascination with masquerade and carnival imagery of the era. She was part of a multi-character set that included witches, clowns, and animals, designed to spark children’s imagination and keep families loyal to the Kellogg’s brand at the breakfast table.

From the 1953 Kellogg’s False Faces set
Character: Carnival Queen
Measures approx. 8" × 10.5"
Issued on the back panel of Kellogg’s Corn Flakes cereal box
A rare survivor of 1950s cereal-box ephemera