Demon Dan - Kelloggs Corn Flakes devil mask (1953) - cutout

Original vintage cut-out mask known as “Demon Dan,” issued on the back of a 1953 Kellogg’s Corn Flakes box. Printed in bold red and black with piercing eyes, sharp horns, and an exaggerated grin, this mask is one of the most iconic of all Kellogg’s cereal promotions.

In 1953, Kellogg’s introduced a series of cut-out masks printed on Corn Flakes packages, designed to be cut, strung, and worn by children. Among pirates, animals, and comic-style faces, Demon Dan stood out as the most striking — a devil character at a time when such imagery was both daring and unusual for a family breakfast cereal.

The artist behind Demon Dan remains unknown, adding to its mystery. What is clear is its lasting impact: collectors consistently rank it among the most desirable paper masks of the 1950s. Because most were cut apart and used by children, very few intact examples survive, making this piece a rare and important survivor of mid-century advertising.

Historical Significance:

Issued by Kellogg’s Corn Flakes in 1953.

Part of a limited set of mask-back boxes (three box variants documented).

Widely considered the standout design of the series.

Artist uncredited, true origins still a mystery.