Bradley Knitwear - Pfeiger Clothing Company Santa Claus mask (1940-50s) - Marshalltown, Iowa

This large and highly detailed Santa Claus paper mask was a promotional giveaway tied to Bradley Knitwear, distributed through the Pfleiger Clothing Company of Marshalltown, Iowa, during the late 1940s into the 1950s. Featuring a classic jolly red-cheeked Santa with bright eyes and a flowing white beard, it represents one of the more elaborate holiday advertising masks of its era.

The reverse side carries the slogan: “Slip into a Bradley and out-of-doors”—a clever nod to the company’s outdoor and knitwear clothing lines. Masks like this were not only festive novelties but also marketing tools, placed in local shops to engage families and promote regional clothing brands.

Date: 1940s–1950s

Maker/Advertiser: Bradley Knitwear / Pfeiger Clothing Co. (Marshalltown, Iowa)

Size: 15 x 9 inches

Slogan: “Slip into a Bradley and out-of-doors”

Rarity: High—oversized advertising holiday masks are seldom found today