Bashful (Snow White and the Seven Dwarfs) - Foremost Milk Shake Mix - Advertising Paper Mask (1967)

This is an original 1967 promotional paper mask of Bashful, one of the iconic Seven Dwarfs from Walt Disney’s Snow White and the Seven Dwarfs. Distributed as part of the Foremost Milk Shake Mix promotion, this mask was given away during the theatrical re-release of Snow White in 1967, nearly three decades after the film’s historic debut.

The promotion marked Disney’s savvy use of cross-brand partnerships in the 1960s, pairing beloved characters with household products. Children received these colorful masks while parents were encouraged to purchase Foremost’s “Snow White Milk Shake Mix,” making them an enduring crossover between Disneyana and vintage food advertising ephemera.

The mask features Bashful’s classic shy expression, framed by his oversized blue cap and fluffy white beard. On the reverse is printed advertising text for Foremost, reminding buyers to “try all of the delicious flavors of Snow White Milk Shake Mix.” At an impressive size of 14 inches by 9 inches, this mask is larger than most of the 1937 originals and displays beautifully.

Historical Context:

1937: Original Snow White masks released by Einson Freeman Co. as part of the Par-T-Mask line.

1967: Disney re-releases Snow White in theaters; Foremost Dairies launches a promotional campaign, producing advertising masks of the dwarfs for children.

Masks like these reflect how Disney reinvented its classics for each new generation while cleverly embedding them into everyday family life.

Details:

Date: 1967
Studio Tie-In: Walt Disney Productions – Snow White and the Seven Dwarfs (1967 re-release)
Promotion: Foremost Milk Shake Mix advertising giveaway
Size: approx. 14" x 9"
Medium: Lithographed paper, single-sided, with printed Foremost ad on reverse