Eager Beaver Funny Face - Cities Service Gas Station Promotional Giveaway Mascot Mask (1960's)

This bright and cheerful Eager Beaver Funny Face mask was distributed during the 1960s by Cities Service Gas Stations (later rebranded as CITGO). It was part of a promotional campaign designed to attract families, especially children, to service stations at a time when competition among oil companies was fierce. By offering fun giveaways like paper masks, balloons, maps, and comic tie-ins, gas stations became more than just a stop for fuel—they became a place for kids to be entertained while parents filled up the tank.

The Eager Beaver mascot embodied efficiency and service, appearing in print ads and in-store signage with slogans such as “Get the Big Gallon! Get Eager Beaver Service Too!” The character’s oversized grin, green Cities Service cap, and bowtie made him instantly recognizable as a brand ambassador meant to build loyalty with young consumers.

Date: 1960s

Origin: Cities Service Gas Station promotional giveaway

Size: 10 x 12 inches

Rarity: Regional gas station giveaway, low survival rate in complete sheet form