Shoney's Big Boy - Childrens Menu Mascot Mask (1950s)
A rare piece of restaurant and advertising history, this Shoney’s Big Boy paper mask comes directly from a 1950s children’s menu. Featuring the iconic Big Boy mascot—with his wide eyes, playful grin, and signature pompadour—this mask was designed as an interactive premium to keep kids entertained while dining.
Design & Purpose
Printed on the back of an actual Shoney’s Big Boy menu, the mask combined dining with play. Once cut out, it transformed mealtime into a moment of fun, tying directly into the restaurant’s family-friendly image and branding.
Cultural Significance
The Big Boy mascot became one of the most recognizable figures in American restaurant history, representing both Shoney’s and the Big Boy chain nationwide. Ephemera like this bridges the world of mid-century dining culture, Americana advertising, and early fast-food collectibles.
Measures approx. 10" x 9".