Chewbacca (Star Wars) - Kelloggs C-3PO's Cereal mask (1984) - backside

In 1984, Kellogg’s launched C-3PO’s Cereal, a short-lived tie-in to the Star Wars universe that also doubled as a collectible event for kids. On the backs of boxes, cut-out character masks were featured—bringing iconic faces from the saga right to the breakfast table. This example spotlights Chewbacca, Han Solo’s loyal Wookiee co-pilot, rendered in bold color with shaggy fur and unmistakable features.

Chewbacca, being one of the most recognizable and beloved Star Wars characters, is among the most eye-catching of the series. For collectors of both Star Wars memorabilia and vintage cereal premiums, this piece represents a nostalgic fusion of pop culture and advertising history.

Date: 1984

Origin: Kellogg’s C-3PO’s Cereal promotion

Character: Chewbacca

Format: Backside panel mask (uncut)

Size: 8 x 12 inches